What is Content Marketing?

Content marketing is an inbound marketing strategy used by XoomIM to Attract, Capture and Retain Affluent Clients by creating valuable content for a company’s ideal client. We create educational blog content that will be shared by your website visitors because they find it of value.

Why write a blog? Why is content marketing so important?

Content marketing helps businesses by consistently and persistently creating valuable content that ideal clients want and need so much that they continue coming to a company’s website before, during and after they have decided to become clients.

People appreciate doing business with someone who openly and authentically shares through education. By educating prospective customers on your product, services and solutions we will gain market trust. It goes back to the old adage that says, “People do business with people they know, like and trust.”

"70% of consumers report they prefer to find out about a product or service via an article instead of an ad." (Content Marketing Institute)

How is SEO related to content marketing?

Content marketing revolves around targeted keywords - intriguing written pieces that seamlessly include the keywords that your audience searches for when looking for your product. Those keywords are picked up by the search engines that you want to find you - that's why Search Engine Optimization is so important. SEO needs content, and content feeds SEO.