Imagine you walk out of a networking event with not just ten more business cards but ten new leads!

Wouldn’t you like to go to a networking event and come out with a bunch of great leads? How many networking events do you walk away from wondering if you have just wasted your time? You passed out your business cards, collected a few for your database, and capitalized on the free drink coupon.

Maybe you should have spent the time at your keyboard instead, working on your marketing collateral, or on the phone setting up meetings?

How do you convert strangers into leads at networking events? Here at XoomIM, we have learned a thing or two about networking over the years, and we’re happy to share what we know with you. Read on for useful tips on how to get the most out of your networking efforts.

Know Who You’re Getting Into

Before you go, maybe even before you register for the event, check out who will be there. Will there be professionals from your target clientele? Maybe there will be people to collaborate with, or that offer services that you need. Research past similar events, or the event Facebook page, so you can go prepared.

You Can Have Them at Hello

It’s all in the intro. Be polite, be approachable, and be unique. Avoid the usual chit-chat by asking your new prospect what kind of business she’s in, and then ask her what’s her favorite aspect of it. What keeps her coming back for more?

Be a good listener. Keep an ear out for clues on how you can help her with her business. Offer value to your new prospects by finding out what you can do for them. It’s a great way to begin a new and profitable business relationship.

Keep It Moving

Don’t stay in one group for too long. You want to get around the room, and talk to as many people as you can. Discover what they’re about, let them discover you, and leave them with a favorable impression before you move on to the next one.

Follow Up and Follow Through

Now you get to go home with a fistful of nifty new business cards and fading memories of fellow professionals that you just met. It’s time to add your new leads to your email database, such as Constant Contact, so you can start putting out your first “touch.”

You want to send something out in the first 24 hours. You can say that it was nice to meet them, and also add something that references whatever you had discussed as a polite reminder of who you are.

Don’t be pushy, instead give them something that they can use: share valuable content, especially if you blog on your site and have a relevant article to send out.

Make the most of your time away from the office. Follow these tips to help convert the prospects you’ve attracted into leads for mutual profit.

If you would like to get more tips, tricks and ideas on how to generate more leads at networking events feel free to email us now at

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